Mathew Lowry has several roles and positions such as Project Director & Manager, Web & Editorial Team Leader, Business Development Manager, Communications & Innovation Strategist, Information architect, Editor. He conceives and implements integrated Innovation & Communication strategies for organisations as diverse as EU Institutions and programmes, individual projects, online media and dotcom start-ups. He creates most value in Digital Transformation: integrating online & offline external communications with internal communications & collaboration platforms, knowledge management, training systems, ideation, open innovation and other internal programmes. A physicist turned science journalist, we still enjoy making the complex simple and relevant to non-specialists, and totally geek out over content strategy, information architecture, online communities and social media. He is graduated in Theoretical and Applied Physics, Mathematics.